International and Cross-Cultural Business Research

Jean-Claude Usunier, H. van Herk, Julie Anne Lee

Research output: Book / ReportBookpeer-review

Original languageEnglish
PublisherSAGE Publications Ltd
Number of pages224
ISBN (Print)9781473975897, 9781473975880
Publication statusPublished - 2017

Keywords

  • cross-cultural research
  • international comparative research
  • business research

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