| Original language | English |
|---|---|
| Title of host publication | Grondslagen marketing in meervoud |
| Place of Publication | Deventer |
| Publisher | Kluwer Bedrijfswetenschappen |
| Pages | 78-97 |
| Publication status | Published - 1997 |
Publication series
| Name | aflevering 11 |
|---|---|
| Number | 2B-3, aug. |