| Original language | English |
|---|---|
| Title of host publication | Brugboek Marketing |
| Editors | E.R. Huizingh |
| Place of Publication | Schoonhoven |
| Publisher | Academic Service |
| Pages | 678-703 |
| Number of pages | 25 |
| ISBN (Print) | 9039520372, 9789039520376 |
| Publication status | Published - 2003 |
Internationale Marketing
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional