Investigating participatory dynamics through social media using a multideterminant “frame” approach: The case of Climategate on YouTube

A.J. Porter, I. Hellsten

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

This paper offers a framework for examining the relationship between social, instrumental, and technological determinants of participation through social media (Dahlberg, 2004) using a discursive approach based in the concepts of frames and framing (Goffman, 1974; Snow & Benford, 1992). We apply our multideterminant framework to investigate participatory dynamics on YouTube in the case of climategate. Our interpretive analysis of videos and comments shows how public responses to climategate were scripted around 3 dominant master frames, reinforced by calls to collective action and media form. Our multideterminant framework makes a contribution to the debate over the transformative potential of social media by providing a method to assess the relative value of social media in response to specific social problems. © 2014 International Communication Association.
Original languageEnglish
Pages (from-to)1024-1041
JournalJournal of Computer-Mediated Communication
Volume19
Issue number4
DOIs
Publication statusPublished - 2014

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Investigating participatory dynamics through social media using a multideterminant “frame” approach: The case of Climategate on YouTube. / Porter, A.J.; Hellsten, I.

In: Journal of Computer-Mediated Communication, Vol. 19, No. 4, 2014, p. 1024-1041.

Research output: Contribution to JournalArticleAcademicpeer-review

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