Investigating the effects of marketing claims on the adoption of novel fruits and fruit products: A choice experiment.

J. van 't Riet, M.C. Onwezen, J. Bartels, I.A. van der Lans, M. Kraszewska

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	1-19
Journal	Journal of Food Products Marketing
Volume	2015
Publication status	Published - 2015

Cite this

@article{29cc60465b724cc1a77cb26b4afc83c8,

title = "Investigating the effects of marketing claims on the adoption of novel fruits and fruit products: A choice experiment.",

author = "{van 't Riet}, J. and M.C. Onwezen and J. Bartels and {van der Lans}, I.A. and M. Kraszewska",

year = "2015",

language = "English",

volume = "2015",

pages = "1--19",

journal = "Journal of Food Products Marketing",

issn = "1045-4446",

publisher = "Routledge",

}

TY - JOUR

T1 - Investigating the effects of marketing claims on the adoption of novel fruits and fruit products: A choice experiment.

AU - van 't Riet, J.

AU - Onwezen, M.C.

AU - Bartels, J.

AU - van der Lans, I.A.

AU - Kraszewska, M.

PY - 2015

Y1 - 2015

M3 - Article

VL - 2015

SP - 1

EP - 19

JO - Journal of Food Products Marketing

JF - Journal of Food Products Marketing

SN - 1045-4446

ER -