Investigating the effects of marketing claims on the adoption of novel fruits and fruit products: A choice experiment.

J. van 't Riet, M.C. Onwezen, J. Bartels, I.A. van der Lans, M. Kraszewska

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)1-19
JournalJournal of Food Products Marketing
Publication statusPublished - 2015

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