Investigating the links between cultural values and belief in conspiracy theories: the key roles of collectivism and masculinity

Jais Adam-Troian*, Pascal Wagner-Egger, Matt Motyl, Thomas Arciszewski, Roland Imhoff, Felix Zimmer, Oliver Klein, Maria Babinska, Adrian Bangerter, Michal Bilewicz, Nebojša Blanuša, Kosta Bovan, Rumena Bužarovska, Aleksandra Cichocka, Elif Çelebi, Sylvain Delouvée, Karen M. Douglas, Asbjørn Dyrendal, Biljana Gjoneska, Sylvie GrafEstrella Gualda, Gilad Hirschberger, Anna Kende, Peter Krekó, André Krouwel, Pia Lamberty, Silvia Mari, Jasna Milosevic, Maria Serena Panasiti, Myrto Pantaz, Ljupcho Petkovsk, Giuseppina Porciello, JP Prims, André Rabelo, Michael Schepis, Robbie M. Sutton, Viren Swami, Hulda Thórisdóttir, Vladimir Turjačanin, Iris Zezelj, Jan-Willem van Prooijen

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

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Abstract

Research suggests that belief in conspiracy theories (CT) stems from basic psychological mechanisms and is linked to other belief systems (e.g. religious beliefs). While previous research has extensively examined individual and contextual variables associated with CT beliefs, it has not yet investigated the role of culture. In the current research, we tested, based on a situated cultural cognition perspective, the extent to which culture predicts CT beliefs. Using Hofstede’s model of cultural values, three nation-level analyses of data from 25,19 and 18 countries using different measures of CT beliefs (Study 1, N = 5,323; Study 2a, N= 12,255; Study 2b, N = 30,994) revealed positive associations between Masculinity, Collectivism and CT beliefs. A cross-sectional study among US citizens (Study 3, N= 350), using individual-level measures of Hofstede’s values, replicated these findings. A meta-analysis of correlations across studies corroborated the presence of positive links between CT beliefs, Collectivism, r=.31, 95%CI=[.15; .47] and Masculinity, , r=.39, 95%CI=[.18; .59]. Our results suggest that in addition to individual-differences and contextual variables, cultural factors also play an important role in shapingCT beliefs.
Original languageEnglish
Pages (from-to)597-618
Number of pages22
JournalPolitical Psychology
Volume42
Issue number4
Early online date5 Dec 2020
DOIs
Publication statusPublished - Aug 2021

Funding

Correspondence concerning this article should be addressed to Jais Adam-Troian, Department of International Studies, College of Arts and Sciences, American University of Sharjah, University City, Sharjah, UAE. E-mail: [email protected] Data collection for Study 2b was coordinated, presented, and discussed within the framework of COST Action CA15101 “Comparative Analysis of Conspiracy Theories (COMPACT).” In addition, Study 2b's Spanish data come from the research project “Conspiracy Theories and Disinformation” directed by Estrella Gualda (University of Huelva, Spain), whose fieldwork was supported and executed by the Institute of Advanced Social Studies (IESA‐CSIC) in the context of a grant received for executing the 5th Wave of the Citizen's Panel Survey for Social Research in Andalusia (Ref: EP‐1707, PIE 201710E018, IESA/CSIC, https://panelpacis.net/ ). The Czech data of Study 2b was supported by grant 20‐01214S from the Czech Science Foundation and by RVO: 68081740 of the Institute of Psychology, Czech Academy of Sciences.

FundersFunder number
Citizen's Panel Survey for Social Research in AndalusiaEP‐1707, PIE 201710E018
IESA
Institute of Advanced Social Studies
Rijksdienst voor Ondernemend Nederland68081740
Grantová Agentura České Republiky
American University of Sharjah
Consejo Superior de Investigaciones Científicas20‐01214S
Akademie Věd České Republiky
Universidad de Huelva
Institute of Psychology, Chinese Academy of Sciences

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