Is customer value pricing always best practice? An empirical validation

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Marketing Science Conference
Editors	S. Stremersch
Place of Publication	Rotterdam
Publisher	INFORMS
Pages	76-76
Number of pages	1
Publication status	Published - 2004
Event	Marketing Science Conference - Rotterdam Duration: 1 Jan 2004 → 1 Jan 2004

Conference	Marketing Science Conference
Period	1/01/04 → 1/01/04

Handle.net

@inproceedings{1d3b30cfe39544c78811b285e315debd,

title = "Is customer value pricing always best practice? An empirical validation",

author = "R.T. Frambach and P. Ingenbleek and T.M.M. Verhallen",

year = "2004",

language = "English",

pages = "76--76",

editor = "S. Stremersch",

booktitle = "Marketing Science Conference",

publisher = "INFORMS",

note = "Marketing Science Conference ; Conference date: 01-01-2004 Through 01-01-2004",

}

TY - GEN

T1 - Is customer value pricing always best practice? An empirical validation

AU - Frambach, R.T.

AU - Ingenbleek, P.

AU - Verhallen, T.M.M.

PY - 2004

Y1 - 2004

M3 - Conference contribution

SP - 76

EP - 76

BT - Marketing Science Conference

A2 - Stremersch, S.

PB - INFORMS

CY - Rotterdam

T2 - Marketing Science Conference

Y2 - 1 January 2004 through 1 January 2004

ER -