Is customer value pricing always best practice? An empirical validation

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Science Conference
EditorsS. Stremersch
Place of PublicationRotterdam
PublisherINFORMS
Pages76-76
Number of pages1
Publication statusPublished - 2004
EventMarketing Science Conference - Rotterdam
Duration: 1 Jan 20041 Jan 2004

Conference

ConferenceMarketing Science Conference
Period1/01/041/01/04

Cite this

Frambach, R. T., Ingenbleek, P., & Verhallen, T. M. M. (2004). Is customer value pricing always best practice? An empirical validation. In S. Stremersch (Ed.), Marketing Science Conference (pp. 76-76). Rotterdam: INFORMS.
Frambach, R.T. ; Ingenbleek, P. ; Verhallen, T.M.M. / Is customer value pricing always best practice? An empirical validation. Marketing Science Conference. editor / S. Stremersch. Rotterdam : INFORMS, 2004. pp. 76-76
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title = "Is customer value pricing always best practice? An empirical validation",
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year = "2004",
language = "English",
pages = "76--76",
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booktitle = "Marketing Science Conference",
publisher = "INFORMS",

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Frambach, RT, Ingenbleek, P & Verhallen, TMM 2004, Is customer value pricing always best practice? An empirical validation. in S Stremersch (ed.), Marketing Science Conference. INFORMS, Rotterdam, pp. 76-76, Marketing Science Conference, 1/01/04.

Is customer value pricing always best practice? An empirical validation. / Frambach, R.T.; Ingenbleek, P.; Verhallen, T.M.M.

Marketing Science Conference. ed. / S. Stremersch. Rotterdam : INFORMS, 2004. p. 76-76.

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

TY - GEN

T1 - Is customer value pricing always best practice? An empirical validation

AU - Frambach, R.T.

AU - Ingenbleek, P.

AU - Verhallen, T.M.M.

PY - 2004

Y1 - 2004

M3 - Conference contribution

SP - 76

EP - 76

BT - Marketing Science Conference

A2 - Stremersch, S.

PB - INFORMS

CY - Rotterdam

ER -

Frambach RT, Ingenbleek P, Verhallen TMM. Is customer value pricing always best practice? An empirical validation. In Stremersch S, editor, Marketing Science Conference. Rotterdam: INFORMS. 2004. p. 76-76