Is customer value pricing always best practice? An empirical validation

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationMarketing Science Conference
EditorsS. Stremersch
Place of PublicationRotterdam
PublisherINFORMS
Pages76-76
Number of pages1
Publication statusPublished - 2004
EventMarketing Science Conference - Rotterdam
Duration: 1 Jan 20041 Jan 2004

Conference

ConferenceMarketing Science Conference
Period1/01/041/01/04

Cite this

Frambach, R. T., Ingenbleek, P., & Verhallen, T. M. M. (2004). Is customer value pricing always best practice? An empirical validation. In S. Stremersch (Ed.), Marketing Science Conference (pp. 76-76). Rotterdam: INFORMS.