Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes

Naomi Kamoen*, Jasper van de Pol, André Krouwel, Claes de Vreese, Bregje Holleman

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Voting Advice Applications (VAAs) provide voting recommendations to millions of people. As these voting recommendations are based on users’ answers to attitude questions, the framing of these questions can have far-reaching consequences. The current study reports on a field experiment in which the framing of the header above VAA statements (N = 17) was manipulated (condition 1: no header; condition 2: a right-wing header, e.g., finance; condition 3: a left-wing header, e.g., nature and environment). Visitors of a VAA developed for Utrecht, the fourth largest municipality in the Netherlands, were randomly guided to one of the versions of the tool in which the header type was varied. Results (based on N respondents = 27,404) show that providing a header (left-wing or right-wing) leads to more left-wing answers as compared a condition where there is no header above the attitude statement. This effect, however, is only observed for respondents with lower levels of political sophistication.

Original languageEnglish
Article numbere0212555
Pages (from-to)1-16
Number of pages16
JournalPLoS ONE
Volume14
Issue number2
DOIs
Publication statusPublished - 21 Feb 2019

Fingerprint Dive into the research topics of 'Issue framing in online voting advice applications: The effect of left-wing and right-wing headers on reported attitudes'. Together they form a unique fingerprint.

Cite this