Joining the Crowd: The Impact of Social Information in Crowdfunding Campaigns

Research output: Contribution to ConferencePaperAcademic

Abstract

Philanthropic crowdfunding is an online funding method with a growing popularity. In this study we quantify the effects of information about the donation behavior of previous donors, also known as social information. We report results from a large natural field experiment among visitors (n = 23,676) of a crowdfunding platform advertising campaigns for artists and nonprofit organizations in the field of arts and culture. Visitors who were exposed to a reminder about the average donation amount of previous donors were not more likely to donate than visitors who were not exposed to this information. Neither did visitors who decided to donate give higher amounts.

Conference

Conference8th International Research Conference of the European Research Network On Philanthropy (ERNOP)
CountryDenmark
CityCopenhagen
Period13/07/1714/07/17
Internet address

Fingerprint

Nonprofit Organizations
Art

Keywords

  • crowdfunding
  • social information
  • donation behavior
  • natural field experiment

Cite this

van Teunenbroek, P. S. C., & Bekkers, R. H. F. P. (2017). Joining the Crowd: The Impact of Social Information in Crowdfunding Campaigns. Paper presented at 8th International Research Conference of the European Research Network On Philanthropy (ERNOP), Copenhagen, Denmark.
van Teunenbroek, P.S.C. ; Bekkers, R.H.F.P. / Joining the Crowd : The Impact of Social Information in Crowdfunding Campaigns. Paper presented at 8th International Research Conference of the European Research Network On Philanthropy (ERNOP), Copenhagen, Denmark.
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abstract = "Philanthropic crowdfunding is an online funding method with a growing popularity. In this study we quantify the effects of information about the donation behavior of previous donors, also known as social information. We report results from a large natural field experiment among visitors (n = 23,676) of a crowdfunding platform advertising campaigns for artists and nonprofit organizations in the field of arts and culture. Visitors who were exposed to a reminder about the average donation amount of previous donors were not more likely to donate than visitors who were not exposed to this information. Neither did visitors who decided to donate give higher amounts.",
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author = "{van Teunenbroek}, P.S.C. and R.H.F.P. Bekkers",
year = "2017",
language = "English",
note = "8th International Research Conference of the European Research Network On Philanthropy (ERNOP) : The Changing Face of Philanthropy? Philanthropy in an era of hybridity and alternative forms of organizing ; Conference date: 13-07-2017 Through 14-07-2017",
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van Teunenbroek, PSC & Bekkers, RHFP 2017, 'Joining the Crowd: The Impact of Social Information in Crowdfunding Campaigns' Paper presented at 8th International Research Conference of the European Research Network On Philanthropy (ERNOP), Copenhagen, Denmark, 13/07/17 - 14/07/17, .

Joining the Crowd : The Impact of Social Information in Crowdfunding Campaigns. / van Teunenbroek, P.S.C.; Bekkers, R.H.F.P.

2017. Paper presented at 8th International Research Conference of the European Research Network On Philanthropy (ERNOP), Copenhagen, Denmark.

Research output: Contribution to ConferencePaperAcademic

TY - CONF

T1 - Joining the Crowd

T2 - The Impact of Social Information in Crowdfunding Campaigns

AU - van Teunenbroek, P.S.C.

AU - Bekkers, R.H.F.P.

PY - 2017

Y1 - 2017

N2 - Philanthropic crowdfunding is an online funding method with a growing popularity. In this study we quantify the effects of information about the donation behavior of previous donors, also known as social information. We report results from a large natural field experiment among visitors (n = 23,676) of a crowdfunding platform advertising campaigns for artists and nonprofit organizations in the field of arts and culture. Visitors who were exposed to a reminder about the average donation amount of previous donors were not more likely to donate than visitors who were not exposed to this information. Neither did visitors who decided to donate give higher amounts.

AB - Philanthropic crowdfunding is an online funding method with a growing popularity. In this study we quantify the effects of information about the donation behavior of previous donors, also known as social information. We report results from a large natural field experiment among visitors (n = 23,676) of a crowdfunding platform advertising campaigns for artists and nonprofit organizations in the field of arts and culture. Visitors who were exposed to a reminder about the average donation amount of previous donors were not more likely to donate than visitors who were not exposed to this information. Neither did visitors who decided to donate give higher amounts.

KW - crowdfunding

KW - social information

KW - donation behavior

KW - natural field experiment

UR - http://ernop.eu/wp-content/uploads/2017/06/van_Teunenbroek__bekkers-joining-the-crowd.pdf

M3 - Paper

ER -

van Teunenbroek PSC, Bekkers RHFP. Joining the Crowd: The Impact of Social Information in Crowdfunding Campaigns. 2017. Paper presented at 8th International Research Conference of the European Research Network On Philanthropy (ERNOP), Copenhagen, Denmark.