Just keep it simple: A field experiment on fundraising letters

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Original language	English
Pages (from-to)	371-378
Number of pages	8
Journal	International Journal of Nonprofit and Voluntary Sector Marketing
Volume	12
Issue number	4
DOIs	https://doi.org/10.1002/nvsm.293
Publication status	Published - 2007

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title = "Just keep it simple: A field experiment on fundraising letters",

author = "R.H.F.P. Bekkers and O. Crutzen",

year = "2007",

doi = "10.1002/nvsm.293",

language = "English",

volume = "12",

pages = "371--378",

journal = "International Journal of Nonprofit and Voluntary Sector Marketing",

issn = "1465-4520",

publisher = "John Wiley and Sons Ltd",

number = "4",

}

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T1 - Just keep it simple: A field experiment on fundraising letters

AU - Bekkers, R.H.F.P.

AU - Crutzen, O.

PY - 2007

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U2 - 10.1002/nvsm.293

DO - 10.1002/nvsm.293

M3 - Article

SN - 1465-4520

VL - 12

SP - 371

EP - 378

JO - International Journal of Nonprofit and Voluntary Sector Marketing

JF - International Journal of Nonprofit and Voluntary Sector Marketing

IS - 4

ER -