Keeping in Touch with Citizens Online: Social Media Usage in Dutch Local Government

Research output: Working paperAcademic

Abstract

In recent years, social media has become a major venue for the interplay between citizens and public sector organizations, in order to facilitate corporate dialog. However, not much comprehensive research has been done on how interactivity between local governments and citizens takes shape. Building on earlier work that addresses municipal e-government adoption, this article does empirical work on the ways in which social media is used by all 380 Dutch municipalities. It focuses on social media usage by means of a quantitative assessment through five social media platforms: Twitter, Facebook, LinkedIn, YouTube, and Instagram. In doing so, it sheds light on the interrelations between e-government adoption, social media deployment, and sophistication of use from a local government perspective. Furthermore we identify determinants for the types of social media usage by means of a stages of an e-government model consisting of three phases. We find that more densely populated municipalities with a larger and a higher-educated population use their Twitter account significantly different from their counterparts.
Original languageEnglish
Place of PublicationAmsterdam
PublisherTinbergen Institute
Number of pages42
Volume2019
Publication statusPublished - 9 Jan 2019

Publication series

NameTI Discussion Paper Series
PublisherTinbergen Institute
No.001/VIII
Volume2019

Fingerprint

social media
citizen
electronic government
twitter
municipality
facebook
interactive media
public sector
dialogue
determinants

Keywords

  • social media
  • municipalities
  • E-government
  • usage of Twitter-account

Cite this

Faber, A. S. C., Budding, G., & Gradus, R. H. J. M. (2019). Keeping in Touch with Citizens Online: Social Media Usage in Dutch Local Government. (001/VIII ed.) (TI Discussion Paper Series; Vol. 2019, No. 001/VIII). Amsterdam: Tinbergen Institute.
Faber, A.S.C. ; Budding, G. ; Gradus, R.H.J.M. / Keeping in Touch with Citizens Online : Social Media Usage in Dutch Local Government. 001/VIII. ed. Amsterdam : Tinbergen Institute, 2019. (TI Discussion Paper Series; 001/VIII).
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Faber, ASC, Budding, G & Gradus, RHJM 2019 'Keeping in Touch with Citizens Online: Social Media Usage in Dutch Local Government' TI Discussion Paper Series, no. 001/VIII, vol. 2019, 001/VIII edn, Tinbergen Institute, Amsterdam.

Keeping in Touch with Citizens Online : Social Media Usage in Dutch Local Government. / Faber, A.S.C.; Budding, G.; Gradus, R.H.J.M.

001/VIII. ed. Amsterdam : Tinbergen Institute, 2019. (TI Discussion Paper Series; Vol. 2019, No. 001/VIII).

Research output: Working paperAcademic

TY - UNPB

T1 - Keeping in Touch with Citizens Online

T2 - Social Media Usage in Dutch Local Government

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AU - Gradus, R.H.J.M.

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N2 - In recent years, social media has become a major venue for the interplay between citizens and public sector organizations, in order to facilitate corporate dialog. However, not much comprehensive research has been done on how interactivity between local governments and citizens takes shape. Building on earlier work that addresses municipal e-government adoption, this article does empirical work on the ways in which social media is used by all 380 Dutch municipalities. It focuses on social media usage by means of a quantitative assessment through five social media platforms: Twitter, Facebook, LinkedIn, YouTube, and Instagram. In doing so, it sheds light on the interrelations between e-government adoption, social media deployment, and sophistication of use from a local government perspective. Furthermore we identify determinants for the types of social media usage by means of a stages of an e-government model consisting of three phases. We find that more densely populated municipalities with a larger and a higher-educated population use their Twitter account significantly different from their counterparts.

AB - In recent years, social media has become a major venue for the interplay between citizens and public sector organizations, in order to facilitate corporate dialog. However, not much comprehensive research has been done on how interactivity between local governments and citizens takes shape. Building on earlier work that addresses municipal e-government adoption, this article does empirical work on the ways in which social media is used by all 380 Dutch municipalities. It focuses on social media usage by means of a quantitative assessment through five social media platforms: Twitter, Facebook, LinkedIn, YouTube, and Instagram. In doing so, it sheds light on the interrelations between e-government adoption, social media deployment, and sophistication of use from a local government perspective. Furthermore we identify determinants for the types of social media usage by means of a stages of an e-government model consisting of three phases. We find that more densely populated municipalities with a larger and a higher-educated population use their Twitter account significantly different from their counterparts.

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Faber ASC, Budding G, Gradus RHJM. Keeping in Touch with Citizens Online: Social Media Usage in Dutch Local Government. 001/VIII ed. Amsterdam: Tinbergen Institute. 2019 Jan 9. (TI Discussion Paper Series; 001/VIII).