| Original language | Dutch |
|---|---|
| Title of host publication | Fundamenten van Marketing |
| Editors | E.R. Huizingh |
| Place of Publication | Den Haag |
| Publisher | Academic Service |
| Pages | 138-166 |
| Number of pages | 29 |
| ISBN (Print) | 9039522871, 9789039522875 |
| Publication status | Published - 2004 |
Klantgedrag
H. van Herk, K. Gelderman
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional