Language-induced visual and semantic biases in visual search are subject to task requirements

Visual attention is biased by both visual and semantic representations activated by words. We investigated to what extent language-induced visual and semantic biases are subject to task demands. Participants memorized a spoken word for a verbal recognition task, and performed a visual search task during the retention period. Crucially, while the word had to be remembered in all conditions, it was either relevant for the search (as it also indicated the target) or irrelevant (as it only served the memory test afterwards). On critical trials, displays contained objects that were visually or semantically related to the memorized word. When the word was relevant for the search, eye movement biases towards visually related objects arose earlier and more strongly than biases towards semantically related objects. When the word was irrelevant there was still evidence for visual and semantic biases, but these biases were substantially weaker and similar in strength and temporal dynamics without a visual advantage. We conclude that language-induced attentional biases are subject to task requirements.