Latent Markov Models for Assessing Long-Term Effects of Direct Mail Strategies

L.J. Paas, A. Prinzie, D. Van de Poel

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademicpeer-review

Original languageEnglish
Title of host publicationElectronic Proceedings ANZMAC 2012
Place of PublicationAdelaide
PublisherANZMAC
Publication statusPublished - 2012
EventANZMAC 2012 - Adelaide
Duration: 3 Dec 20123 Dec 2012

Conference

ConferenceANZMAC 2012
Period3/12/123/12/12

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