Abstract
This chapter focuses on how companies formulate and execute digital-based strategies. It discusses the topics revolving around the key tensions that firms need to overcome when attempting to embrace digital technologies to upgrade their strategy process and contents. Ericsson has been in the midst of its digital transformation journey, from the introduction of new managerial practices to the adoption of new digital business models. The telecommunication industry has traditionally been populated by a few infrastructure providers that enable mobile service providers in different countries and regions to provide telecommunications services to individuals and enterprises. New digital technologies, such as social media, mobile data analytics, and cloud computing, challenge existing ways of doing business, and organizations stand to rise to prominence or disappear depending on their ability to strategize within this new competitive landscape. Advances in digital technologies are creating new possibilities and challenges for strategy making and implementation processes.
| Original language | English |
|---|---|
| Title of host publication | Transformative Strategies |
| Subtitle of host publication | Strategic Thinking in the Age of Globalization, Disruption, Collaboration and Responsibility |
| Editors | Brian Tjemkes, Oli Mihalache |
| Publisher | Routledge |
| Pages | 82-103 |
| Number of pages | 22 |
| ISBN (Electronic) | 9781000373660 |
| ISBN (Print) | 9780367223106, 9780367223113 |
| DOIs | |
| Publication status | Published - 2021 |
