Learning by doing oder doing by learning? Die wechselwirkung zwischen online-privatheitskompetenz und datenschutzverhalten

Translated title of the contribution: Learning by doing or doing by learning? The interdependency between online privacy literacy and data protection behavior

Johanna Schäwel, Regine Frener, Philipp K. Masur, Sabine Trepte*

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

The use of and communication via social media is based on the exchange of personal data. This can lead to privacy risks against which protection is difficult. In order to use online services in a self-determined manner, a certain level of data protection is necessary. Increasingly, online privacy literacy is seen as a prerequisite for data protection. However, it is often questioned whether knowledge of online privacy actually leads to active data protection. The causality between online privacy literacy and data protection has remained underexplored: Do people with high online privacy literacy protect their data more? Or is it the other way around, and privacy protection behaviors make Internet users more competent? Based on a sample of N = 898 Internet users that participated in a longitudinal panel study, we investigated the reciprocal effects between online privacy literacy and data protection. The results show that people who tend to be more literate with regard to online privacy, protect their data somewhat more actively. Conversely, however, privacy protection be-haviors do not significantly influence online privacy literacy.

Translated title of the contributionLearning by doing or doing by learning? The interdependency between online privacy literacy and data protection behavior
Original languageGerman
Pages (from-to)221-246
Number of pages26
JournalMedien und Kommunikationswissenschaft
Volume69
Issue number2
DOIs
Publication statusPublished - 2021

Bibliographical note

Publisher Copyright:
© 2021, Nomos Verlagsgesellschaft mbH und Co. All rights reserved.

Keywords

  • Data protection
  • Data protection behavior
  • Longitudinal study
  • Online privacy literacy
  • Privacy

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