Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement

Anniek W. Eigenraam*, Jiska Eelen, Peeter W.J. Verlegh

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

821 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement'. Together they form a unique fingerprint.

Social Sciences

Psychology