Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction

R.T. Frambach, P. Ingenbleek, T.M.M. Verhallen

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

Original languageEnglish
Title of host publicationMarketing Science Conference
PublisherINFORMS
Publication statusPublished - 2003
EventMarketing Science Conference, College Park, Maryland, USA -
Duration: 12 Jun 200315 Jun 2003

Conference

ConferenceMarketing Science Conference, College Park, Maryland, USA
Period12/06/0315/06/03

Cite this

Frambach, R. T., Ingenbleek, P., & Verhallen, T. M. M. (2003). Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction. In Marketing Science Conference INFORMS.
Frambach, R.T. ; Ingenbleek, P. ; Verhallen, T.M.M. / Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction. Marketing Science Conference. INFORMS, 2003.
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title = "Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction",
author = "R.T. Frambach and P. Ingenbleek and T.M.M. Verhallen",
year = "2003",
language = "English",
booktitle = "Marketing Science Conference",
publisher = "INFORMS",

}

Frambach, RT, Ingenbleek, P & Verhallen, TMM 2003, Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction. in Marketing Science Conference. INFORMS, Marketing Science Conference, College Park, Maryland, USA, 12/06/03.

Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction. / Frambach, R.T.; Ingenbleek, P.; Verhallen, T.M.M.

Marketing Science Conference. INFORMS, 2003.

Research output: Chapter in Book / Report / Conference proceedingConference contributionProfessional

TY - GEN

T1 - Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction

AU - Frambach, R.T.

AU - Ingenbleek, P.

AU - Verhallen, T.M.M.

PY - 2003

Y1 - 2003

M3 - Conference contribution

BT - Marketing Science Conference

PB - INFORMS

ER -

Frambach RT, Ingenbleek P, Verhallen TMM. Leveraging Customer and Competitor Orientations for Value Creation and Value Extraction. In Marketing Science Conference. INFORMS. 2003