Life Role Salience and Values

Purpose-Even though both values and life roles are intensively studied topics, limited research has been conducted regarding the association between the two. In the context of the Dutch public sector, this study therefore examines how life roles and values relate to each other. Moreover, the possible role of gender within these associations is explored. Thereby, the study extends the literature in this domain and increases the understanding of how values and life roles affect the behavior. The paper aims to discuss these issues. Design/methodology/approach-The paper analyzed cross-sectional survey data of 114 employees of the Dutch public sector. Values were operationalized according to the Dolan et al.'s dimensions: emotional-developmental; ethical-social; pragmatic-economic; life roles were measured as "parental" and "occupational". Findings-The paper found no direct association between life roles and values. However, the paper found a gender differences suggesting that the more parental role oriented a woman is, the less occupational role oriented she is. In addition, the paper found a negative association between emotional-developmental values and ethical-social values. Originality/value-This study contributes to the existing literature on life roles and values by examining their mutual association. The paper found that the two concepts-although theoretically related-can be empirically distinguished. For organizations within the public sector, it is relevant to know which and how values and life roles affect their employees. Thereby, organizations can design their strategies, training and development policies, and recruitment activities in order to attract and retain (potential) employees. © Emerald Group Publishing Limited.