Logo Design and Logo Change: Experimental Tests of Consumer Responses

B. van Grinsven

Research output: PhD ThesisPhD-Thesis - Research and graduation internal

4650 Downloads (Pure)
Original languageEnglish
Awarding Institution
  • Vrije Universiteit Amsterdam
  • Kerkhof, Peter, Supervisor
  • Das, E.H.H.J., Supervisor, External person
Award date27 Jan 2016
Publication statusPublished - 2016

Bibliographical note

Sociale Wetenschappen
Naam instelling promotie: Vrije Universiteit Amsterdam
Naam instelling onderzoek: Vrije Universiteit Amsterdam

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