Loyalty Programs and Consumer Behaviour: The Impact of FFPs on Consumer Surplus

C.L. Behrens, N.C. McCaughey

Research output: Working paperProfessional

Original languageEnglish
Place of PublicationAmsterdam
PublisherTinbergen Institute
Number of pages33
Publication statusPublished - 2015

Publication series

NameTI Discussion Paper
No.15-048/VIII

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