Making online products more tangible and likeable: The role of local presence as product presentation mechanism

T. Verhagen, C.C. Vonkeman, J.F.M. Feldberg, P. Verhagen

Research output: Working paper / Preprint › Working paper › Professional

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Name	Research Memorandum
No.	2013-3

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title = "Making online products more tangible and likeable: The role of local presence as product presentation mechanism",

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year = "2013",

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T1 - Making online products more tangible and likeable: The role of local presence as product presentation mechanism

AU - Verhagen, T.

AU - Vonkeman, C.C.

AU - Feldberg, J.F.M.

AU - Verhagen, P.

PY - 2013

Y1 - 2013

M3 - Working paper

T3 - Research Memorandum

BT - Making online products more tangible and likeable: The role of local presence as product presentation mechanism

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