Managing consumer resistance to innovations

M.J. Reinders

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Original languageEnglish
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Frambach, Ruud, Supervisor
Award date11 Jun 2010
Place of PublicationAmsterdam
Publisher
Publication statusPublished - 2010

Bibliographical note

Naam instelling promotie: VU Vrije Universiteit
Naam instelling onderzoek: VU Vrije Universiteit

Cite this

Reinders, M. J. (2010). Managing consumer resistance to innovations. Amsterdam: Thela Thesis.
Reinders, M.J.. / Managing consumer resistance to innovations. Amsterdam : Thela Thesis, 2010. 126 p.
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year = "2010",
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Reinders, MJ 2010, 'Managing consumer resistance to innovations', PhD, Vrije Universiteit Amsterdam, Amsterdam.

Managing consumer resistance to innovations. / Reinders, M.J.

Amsterdam : Thela Thesis, 2010. 126 p.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

TY - THES

T1 - Managing consumer resistance to innovations

AU - Reinders, M.J.

N1 - Naam instelling promotie: VU Vrije Universiteit Naam instelling onderzoek: VU Vrije Universiteit

PY - 2010

Y1 - 2010

M3 - PhD Thesis - Research VU, graduation VU

PB - Thela Thesis

CY - Amsterdam

ER -

Reinders MJ. Managing consumer resistance to innovations. Amsterdam: Thela Thesis, 2010. 126 p.