Managing consumer resistance to innovations

M.J. Reinders

Research output: PhD ThesisPhD Thesis - Research VU, graduation VU

547 Downloads (Pure)
Original languageEnglish
Awarding Institution
  • Vrije Universiteit Amsterdam
  • Frambach, Ruud, Supervisor
Award date11 Jun 2010
Place of PublicationAmsterdam
Publication statusPublished - 2010

Bibliographical note

Naam instelling promotie: VU Vrije Universiteit
Naam instelling onderzoek: VU Vrije Universiteit

Cite this

Reinders, M. J. (2010). Managing consumer resistance to innovations. Amsterdam: Thela Thesis.