@inbook{c5b9b07589944e5f8f61f182308656d1,
title = "Managing R&D and New Product Development",
abstract = "This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the {\textquoteleft}fuzzy front end{\textquoteright} are introduced. It concludes with an outlook of trends affecting the future of R&D management",
keywords = "d, development funnel, fuzzy front end, global r, organization, portfolio management, teams",
author = "{von Zedtwitz}, Maximilian and Sascha Friesike and Oliver Gassmann",
year = "2014",
doi = "10.1093/oxfordhb/9780199694945.013.022",
language = "English",
isbn = "9780199694945",
series = "The Oxford Handbook of Innovation Management",
publisher = "OUP",
pages = "530--547",
editor = "Mark Dodgson and Gann, {David M.} and Nelson Phillips",
booktitle = "The Oxford Handbook of Innovation Management",
}
