Managing R&D and New Product Development

Maximilian von Zedtwitz, Sascha Friesike, Oliver Gassmann

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Abstract

This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the ‘fuzzy front end’ are introduced. It concludes with an outlook of trends affecting the future of R&D management
Original languageEnglish
Title of host publicationThe Oxford Handbook of Innovation Management
EditorsMark Dodgson, David M. Gann, Nelson Phillips
Place of PublicationOxford
PublisherOUP
Pages530-547
Number of pages18
ISBN (Print)9780199694945
DOIs
Publication statusPublished - 2014

Publication series

NameThe Oxford Handbook of Innovation Management

Fingerprint

New product development
Fuzzy front end
Portfolio management
Product development

Keywords

  • d
  • development funnel
  • fuzzy front end
  • global r
  • organization
  • portfolio management
  • teams

Cite this

von Zedtwitz, M., Friesike, S., & Gassmann, O. (2014). Managing R&D and New Product Development. In M. Dodgson, D. M. Gann, & N. Phillips (Eds.), The Oxford Handbook of Innovation Management (pp. 530-547). (The Oxford Handbook of Innovation Management). Oxford: OUP. https://doi.org/10.1093/oxfordhb/9780199694945.013.022
von Zedtwitz, Maximilian ; Friesike, Sascha ; Gassmann, Oliver. / Managing R&D and New Product Development. The Oxford Handbook of Innovation Management. editor / Mark Dodgson ; David M. Gann ; Nelson Phillips. Oxford : OUP, 2014. pp. 530-547 (The Oxford Handbook of Innovation Management).
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von Zedtwitz, M, Friesike, S & Gassmann, O 2014, Managing R&D and New Product Development. in M Dodgson, DM Gann & N Phillips (eds), The Oxford Handbook of Innovation Management. The Oxford Handbook of Innovation Management, OUP, Oxford, pp. 530-547. https://doi.org/10.1093/oxfordhb/9780199694945.013.022

Managing R&D and New Product Development. / von Zedtwitz, Maximilian; Friesike, Sascha; Gassmann, Oliver.

The Oxford Handbook of Innovation Management. ed. / Mark Dodgson; David M. Gann; Nelson Phillips. Oxford : OUP, 2014. p. 530-547 (The Oxford Handbook of Innovation Management).

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

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von Zedtwitz M, Friesike S, Gassmann O. Managing R&D and New Product Development. In Dodgson M, Gann DM, Phillips N, editors, The Oxford Handbook of Innovation Management. Oxford: OUP. 2014. p. 530-547. (The Oxford Handbook of Innovation Management). https://doi.org/10.1093/oxfordhb/9780199694945.013.022