Managing R&D and New Product Development

Maximilian von Zedtwitz, Sascha Friesike, Oliver Gassmann

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Abstract

This article examines the importance of R&D and new product development and explores their management. It describes three central aspects of managing R&D and new product development in firms: the product development funnel, R&D portfolio management, and R&D organization. Concepts such as the ‘fuzzy front end’ are introduced. It concludes with an outlook of trends affecting the future of R&D management
Original languageEnglish
Title of host publicationThe Oxford Handbook of Innovation Management
EditorsMark Dodgson, David M. Gann, Nelson Phillips
Place of PublicationOxford
PublisherOUP
Pages530-547
Number of pages18
ISBN (Print)9780199694945
DOIs
Publication statusPublished - 2014

Publication series

NameThe Oxford Handbook of Innovation Management

Keywords

  • d
  • development funnel
  • fuzzy front end
  • global r
  • organization
  • portfolio management
  • teams

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