Market-based strategies in a converging market: A study on marketing standardisation of consumer goods in Western Europe.

F. van Eenennaam

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

Original languageUndefined/Unknown
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Jansen, P.G.W., Supervisor
  • Eppink, D.J., Co-supervisor
Print ISBNs9090151869, 9789090151861
Publication statusPublished - 2001

Bibliographical note

Naam instelling promotie: Vrije Universiteit Amsterdam

Cite this

@phdthesis{efee3da3b83f4f768262c11955e144f2,
title = "Market-based strategies in a converging market: A study on marketing standardisation of consumer goods in Western Europe.",
author = "{van Eenennaam}, F.",
note = "Naam instelling promotie: Vrije Universiteit Amsterdam",
year = "2001",
language = "Undefined/Unknown",
isbn = "9090151869",
school = "Vrije Universiteit Amsterdam",

}

Market-based strategies in a converging market: A study on marketing standardisation of consumer goods in Western Europe. / van Eenennaam, F.

2001.

Research output: PhD ThesisPhD Thesis - Research VU, graduation VUAcademic

TY - THES

T1 - Market-based strategies in a converging market: A study on marketing standardisation of consumer goods in Western Europe.

AU - van Eenennaam, F.

N1 - Naam instelling promotie: Vrije Universiteit Amsterdam

PY - 2001

Y1 - 2001

M3 - PhD Thesis - Research VU, graduation VU

SN - 9090151869

SN - 9789090151861

ER -