Market-based strategies in a converging market: A study on marketing standardisation of consumer goods in Western Europe.

F. van Eenennaam

Research output: PhD ThesisPhD Thesis - Research VU, graduation VU

Original languageUndefined/Unknown
QualificationPhD
Awarding Institution
  • Vrije Universiteit Amsterdam
Supervisors/Advisors
  • Jansen, PGW, Supervisor
  • Eppink, D.J., Co-supervisor
Print ISBNs9090151869, 9789090151861
Publication statusPublished - 2001

Bibliographical note

Naam instelling promotie: Vrije Universiteit Amsterdam

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