Market-based strategies in a converging market: A study on marketing standardisation of consumer goods in Western Europe.

F. van Eenennaam

Research output: PhD Thesis › PhD-Thesis - Research and graduation internal

Original language	Undefined/Unknown
Qualification	PhD
Awarding Institution	Vrije Universiteit Amsterdam
Supervisors/Advisors	Jansen, Paul, Supervisor Eppink, D.J., Co-supervisor
Print ISBNs	9090151869, 9789090151861
Publication status	Published - 2001

Naam instelling promotie: Vrije Universiteit Amsterdam

Persistent URL (handle)

@phdthesis{efee3da3b83f4f768262c11955e144f2,

title = "Market-based strategies in a converging market: A study on marketing standardisation of consumer goods in Western Europe.",

author = "{van Eenennaam}, F.",

note = "Naam instelling promotie: Vrije Universiteit Amsterdam",

year = "2001",

language = "Undefined/Unknown",

isbn = "9090151869",

type = "PhD-Thesis - Research and graduation internal",

school = "Vrije Universiteit Amsterdam",

}