Marketing Communication Drivers of Adoption Timing of a New E-service Among Existing Customers

R. Prins, P.C. Verhoef

Research output: Contribution to Journal › Article › Academic › peer-review

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@article{f244f7a6fc2844279f14a07ffad76273,

title = "Marketing Communication Drivers of Adoption Timing of a New E-service Among Existing Customers",

author = "R. Prins and P.C. Verhoef",

year = "2007",

doi = "10.1509/jmkg.71.2.169",

language = "English",

volume = "71",

pages = "169--183",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "2",

}