| Original language | English |
|---|---|
| Title of host publication | Business to Business Marketing - Volume III: Industrial networks and B2B marketing strategy |
| Editors | N. Ellis, M. Tadajewski, A. Pressey |
| Place of Publication | Londen |
| Publisher | Sage |
| Pages | 129-157 |
| Number of pages | 450 |
| ISBN (Print) | 9781849205467 |
| Publication status | Published - 2011 |
Marketing identities
N. Ellis, S.B. Ybema
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic › peer-review