Marketing identities

N. Ellis, S.B. Ybema

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationBusiness to Business Marketing - Volume III: Industrial networks and B2B marketing strategy
EditorsN. Ellis, M. Tadajewski, A. Pressey
Place of PublicationLonden
Number of pages450
ISBN (Print)9781849205467
Publication statusPublished - 2011

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