Marketing identities

N. Ellis, S.B. Ybema

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationBusiness to Business Marketing - Volume III: Industrial networks and B2B marketing strategy
EditorsN. Ellis, M. Tadajewski, A. Pressey
Place of PublicationLonden
PublisherSage
Pages129-157
Number of pages450
ISBN (Print)9781849205467
Publication statusPublished - 2011

Cite this

Ellis, N., & Ybema, S. B. (2011). Marketing identities. In N. Ellis, M. Tadajewski, & A. Pressey (Eds.), Business to Business Marketing - Volume III: Industrial networks and B2B marketing strategy (pp. 129-157). Londen: Sage.