Marketing identities: Shifting circles of identification in inter-organizational relationships (reprint of Ellis, N. & Ybema, S.B. (2010). Marketing identities: Shifting circles of identification in inter-organizational relationships. Organization Studies, 31(03), 279-305)

N. Ellis, S.B. Ybema

Research output: Chapter in Book / Report / Conference proceedingChapterAcademicpeer-review

Original languageEnglish
Title of host publicationInternational Perspectives of Marketing Theory
EditorsM. Tadajewski, R. Cluley
Place of PublicationLondon
PublisherSage
Pages279-304
Number of pages26
ISBN (Print)9781446273609
Publication statusPublished - 2013

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