Marketing is fine, so where to draw the line for deceptive design

Research output: Chapter in Book / Report / Conference proceedingForeword/postscriptAcademic

Abstract

Truthfulness is hard to find. Social media platforms, especially Instagram, have become major conduits for news consumption, yet they are plagued by fake news. The term fake news became prominent after the Donald Trump election in 2016. We thought this to be impossible, like the Brexit. Initially, many believed that fake news played a decisive role in these outcomes. However, recent events, such as Trump's victory in the first 2024 pre-election, suggest that the impact of fake news in 2016 might have been overstated. These days the term disinformation is commonly used, and in particular the European Union has launched a series of initiatives to combat this phenomenon. My prime focus is not on fake news, but it shares the manipulative character of deceptive design, and marketing for that matter.
Original languageEnglish
Title of host publicationBILETA 2024
Publication statusPublished - Apr 2024

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