Marketing novel fruit products: Evidence for diverging marketing effects across different products and different countries

J. van 't Riet, M.C. Onwezen, J. Bartels, I.A. van der Lans, M. Kraszewska

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	332-349
Journal	Journal of Food Products Marketing
Volume	22
Issue number	3
DOIs	https://doi.org/10.1080/10454446.2014.949963
Publication status	Published - 2016

Access to Document

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title = "Marketing novel fruit products: Evidence for diverging marketing effects across different products and different countries",

author = "{van 't Riet}, J. and M.C. Onwezen and J. Bartels and {van der Lans}, I.A. and M. Kraszewska",

year = "2016",

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T1 - Marketing novel fruit products: Evidence for diverging marketing effects across different products and different countries

AU - van 't Riet, J.

AU - Onwezen, M.C.

AU - Bartels, J.

AU - van der Lans, I.A.

AU - Kraszewska, M.

PY - 2016

Y1 - 2016

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EP - 349

JO - Journal of Food Products Marketing

JF - Journal of Food Products Marketing

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