Marketing novel fruit products: Evidence for diverging marketing effects across different products and different countries

J. van 't Riet, M.C. Onwezen, J. Bartels, I.A. van der Lans, M. Kraszewska

Research output: Contribution to JournalArticleAcademicpeer-review

Original languageEnglish
Pages (from-to)332-349
JournalJournal of Food Products Marketing
Issue number3
Publication statusPublished - 2016

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