Original language | English |
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Title of host publication | Icoria 2007 |
Editors | F. Costa Pereira, J. Verissimo |
Place of Publication | Lisbon |
Publisher | Universidade de Lisboa |
Pages | 229-235 |
Number of pages | 7 |
ISBN (Print) | 972-97218 |
Publication status | Published - 2007 |
Matchmaking in cyberspace: An application of Web-based brand image measurement
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Academic