Matchmaking in cyberspace: An application of Web-based brand image measurement

Research output: Chapter in Book / Report / Conference proceedingChapterAcademic

Original languageEnglish
Title of host publicationIcoria 2007
EditorsF. Costa Pereira, J. Verissimo
Place of PublicationLisbon
PublisherUniversidade de Lisboa
Pages229-235
Number of pages7
ISBN (Print)972-97218
Publication statusPublished - 2007

Cite this