Measuring and managing the essence of a brand personality

J van Rekom, G Jacobs, PWJ Verlegh

Research output: Contribution to Journal › Article › Academic › peer-review

Keywords

@article{8ecf579624574cb49444239232a395be,

title = "Measuring and managing the essence of a brand personality",

keywords = "branding, positioning",

author = "{van Rekom}, J and G Jacobs and PWJ Verlegh",

year = "2006",

month = jul,

doi = "10.1007/s11002-006-5362-5",

language = "English",

volume = "17",

pages = "181--192",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}