Measuring the impact of promotion on weekly market shares

P.H. Franses, A. Lucas

Research output: Working paper / Preprint › Working paper › Professional

Original languageEnglish
Place of PublicationAmsterdam
PublisherRIBES
Number of pages17
Publication statusPublished - 1996

Publication series

NameRIBES Research Memorandum
No.R9617/M

Persistent URL (handle)

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