Original language | Dutch |
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Title of host publication | Nachtmerrie of droom: de ROI van customer media |
Editors | S. van den Boom, E. Smit, S. de Bakker |
Place of Publication | Heemstede (NL) |
Publisher | Customer Media Council |
Pages | 149-154 |
Number of pages | 6 |
ISBN (Print) | 9789081475624 |
Publication status | Published - 2010 |
Merken en social media
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional