| Original language | Dutch |
|---|---|
| Title of host publication | Handboek De Sales Promotion Praktijk |
| Place of Publication | Deventer |
| Publisher | Kluwer Bedrijfswetenschappen |
| Pages | 1D314 |
| Publication status | Published - 1996 |
Merktrouw en loyaliteit
W. de Vries
Research output: Chapter in Book / Report / Conference proceeding › Chapter › Professional