Mind the gap: Stated versus revealed donations and the differential role of behavioral factors

J. A. Bouma, M. J. Koetse

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

This paper uses a contingent valuation study and an actual donation request to assess the impact of behavioral factors on hypothetical bias in stated willingness-to-pay estimates. Our findings indicate that both the number of respondents willing to donate and the amount they are willing to donate differ substantially between treatments. Behavioral factors play a substantial and significant role; in particular, the extent of warm glow derived from giving and expectations about other people's behavior increase the extent of hypothetical bias in stated willingness-to-pay estimates. We suggest ways in which this may be incorporated in future contingent valuation study design.

Original languageEnglish
Pages (from-to)225-245
Number of pages21
JournalLand Economics
Volume95
Issue number2
DOIs
Publication statusPublished - 1 May 2019

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contingent valuation
willingness to pay
Factors
Willingness-to-pay
Hypothetical bias
Donation
Contingent valuation
Warm glow

Cite this

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Mind the gap : Stated versus revealed donations and the differential role of behavioral factors. / Bouma, J. A.; Koetse, M. J.

In: Land Economics, Vol. 95, No. 2, 01.05.2019, p. 225-245.

Research output: Contribution to JournalArticleAcademicpeer-review

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