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Mind the gap: Stated versus revealed donations and the differential role of behavioral factors

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Abstract

This paper uses a contingent valuation study and an actual donation request to assess the impact of behavioral factors on hypothetical bias in stated willingness-to-pay estimates. Our findings indicate that both the number of respondents willing to donate and the amount they are willing to donate differ substantially between treatments. Behavioral factors play a substantial and significant role; in particular, the extent of warm glow derived from giving and expectations about other people's behavior increase the extent of hypothetical bias in stated willingness-to-pay estimates. We suggest ways in which this may be incorporated in future contingent valuation study design.

Original languageEnglish
Pages (from-to)225-245
Number of pages21
JournalLand Economics
Volume95
Issue number2
DOIs
Publication statusPublished - 1 May 2019

Funding

The authors would like to acknowledge the input and support of Stichting Boeren voor Nat-uur, specifically Gerry Bulten and Jos Roe-maat, and of Dr. Judith Westerik, Wageningen University, in the development of the survey. The research has been funded by the Dutch Science Foundation (NWO) under the “Biodi-versiteit werkt” program, with cofunding from PBL Netherlands Environmental Assessment Agency and the ERA-Net BiodivERsA programme (www.connect-biodiversa.eu/). The authors would like to thank participants of the workshop on experimental economics for the environment, University of Osnabrück, February 2016, the conference of the European Association for Resource and Environmental Economists (EAERE), Athens, June 2017, and several anonymous reviewers for their helpful suggestions and comments.

Funders
PBL Netherlands Environmental Assessment Agency
Nederlandse Organisatie voor Wetenschappelijk Onderzoek

    UN SDGs

    This output contributes to the following UN Sustainable Development Goals (SDGs)

    1. SDG 15 - Life on Land
      SDG 15 Life on Land

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