Mind Your Data: An Empirical Analysis of How Data Influence Value Realization

Research output: Contribution to ConferencePaperAcademic

Abstract

We analyze how data characteristics can influence value realization. Many studies on data-driven value realization characterize data as universal and de-contextualized resources that are similar across various contexts, and assume that data inherently enable organizations to realize value. We criticize these assumptions and thus call for a perspective that treats data as a contextually situated actor. We frame data-driven value realization as a strategizing process in which data play different roles and study this process at a European postal service organization. We examine how organizational actors strategized with data over time, causing the organization to move in different strategic directions. We theorize how different characteristics of data influenced how the organizations moved across two dimensions: 1) exploring beyond vs. exploiting the existing value proposition, and 2) closed vs. open modes of collaboration. We show that a given characteristic of data can have different influences on value realization, depending on the strategic direction of the organization. Relatedly, we show that data characteristics do not only enable, but also limit organizations to realize value. As such, we contribute to theories on why organizations may struggle to realize value from data.

Conference

ConferenceAcademy of Management Annual Meeting 2018
Abbreviated titleAOM 2018
CountryUnited States
CityChicago
Period10/08/1814/08/18
Internet address

Fingerprint

Empirical analysis
Resources
Strategizing
Postal service
Service organization
Value proposition

Bibliographical note

Full paper

Keywords

  • data, value creation, value appropriation, strategizing

Cite this

@conference{5b63f81fea3c46a58a948b9ac9a1f77e,
title = "Mind Your Data: An Empirical Analysis of How Data Influence Value Realization",
abstract = "We analyze how data characteristics can influence value realization. Many studies on data-driven value realization characterize data as universal and de-contextualized resources that are similar across various contexts, and assume that data inherently enable organizations to realize value. We criticize these assumptions and thus call for a perspective that treats data as a contextually situated actor. We frame data-driven value realization as a strategizing process in which data play different roles and study this process at a European postal service organization. We examine how organizational actors strategized with data over time, causing the organization to move in different strategic directions. We theorize how different characteristics of data influenced how the organizations moved across two dimensions: 1) exploring beyond vs. exploiting the existing value proposition, and 2) closed vs. open modes of collaboration. We show that a given characteristic of data can have different influences on value realization, depending on the strategic direction of the organization. Relatedly, we show that data characteristics do not only enable, but also limit organizations to realize value. As such, we contribute to theories on why organizations may struggle to realize value from data.",
keywords = "data, value creation, value appropriation, strategizing",
author = "Wendy G{\"u}nther and {Rezazade Mehrizi}, M.H. and Marleen Huysman and J.F.M. Feldberg",
note = "Full paper; Academy of Management Annual Meeting 2018 : Improving Lives, AOM 2018 ; Conference date: 10-08-2018 Through 14-08-2018",
year = "2018",
language = "English",
url = "http://aom.org/annualmeeting/theme/",

}

Günther, W, Rezazade Mehrizi, MH, Huysman, M & Feldberg, JFM 2018, 'Mind Your Data: An Empirical Analysis of How Data Influence Value Realization' Paper presented at Academy of Management Annual Meeting 2018, Chicago, United States, 10/08/18 - 14/08/18, .

Mind Your Data : An Empirical Analysis of How Data Influence Value Realization. / Günther, Wendy; Rezazade Mehrizi, M.H.; Huysman, Marleen; Feldberg, J.F.M.

2018. Paper presented at Academy of Management Annual Meeting 2018, Chicago, United States.

Research output: Contribution to ConferencePaperAcademic

TY - CONF

T1 - Mind Your Data

T2 - An Empirical Analysis of How Data Influence Value Realization

AU - Günther, Wendy

AU - Rezazade Mehrizi, M.H.

AU - Huysman, Marleen

AU - Feldberg, J.F.M.

N1 - Full paper

PY - 2018

Y1 - 2018

N2 - We analyze how data characteristics can influence value realization. Many studies on data-driven value realization characterize data as universal and de-contextualized resources that are similar across various contexts, and assume that data inherently enable organizations to realize value. We criticize these assumptions and thus call for a perspective that treats data as a contextually situated actor. We frame data-driven value realization as a strategizing process in which data play different roles and study this process at a European postal service organization. We examine how organizational actors strategized with data over time, causing the organization to move in different strategic directions. We theorize how different characteristics of data influenced how the organizations moved across two dimensions: 1) exploring beyond vs. exploiting the existing value proposition, and 2) closed vs. open modes of collaboration. We show that a given characteristic of data can have different influences on value realization, depending on the strategic direction of the organization. Relatedly, we show that data characteristics do not only enable, but also limit organizations to realize value. As such, we contribute to theories on why organizations may struggle to realize value from data.

AB - We analyze how data characteristics can influence value realization. Many studies on data-driven value realization characterize data as universal and de-contextualized resources that are similar across various contexts, and assume that data inherently enable organizations to realize value. We criticize these assumptions and thus call for a perspective that treats data as a contextually situated actor. We frame data-driven value realization as a strategizing process in which data play different roles and study this process at a European postal service organization. We examine how organizational actors strategized with data over time, causing the organization to move in different strategic directions. We theorize how different characteristics of data influenced how the organizations moved across two dimensions: 1) exploring beyond vs. exploiting the existing value proposition, and 2) closed vs. open modes of collaboration. We show that a given characteristic of data can have different influences on value realization, depending on the strategic direction of the organization. Relatedly, we show that data characteristics do not only enable, but also limit organizations to realize value. As such, we contribute to theories on why organizations may struggle to realize value from data.

KW - data, value creation, value appropriation, strategizing

M3 - Paper

ER -

Günther W, Rezazade Mehrizi MH, Huysman M, Feldberg JFM. Mind Your Data: An Empirical Analysis of How Data Influence Value Realization. 2018. Paper presented at Academy of Management Annual Meeting 2018, Chicago, United States.