Minding the Data: Strategizing with Data to Create and Appropriate Value

In this study, we unpack how data-driven value realization can be understood from a practice view. Specifically, we study how a European postal service organization, LogiCo, strategizes with data to create and appropriate value. We identify three shifts in time when members of the organization changed their assumptions about what data are relevant, what data properties are central to realizing value, and how they should strategize with data. Our study empirically shows that several attributes of the data may not be fully understood until actors work with them, and that in doing so, unforeseen strategic opportunities and challenges emerge.