Minding the Data: Strategizing with Data to Create and Appropriate Value

Research output: Contribution to ConferenceAbstractAcademic


In this study, we unpack how data-driven value realization can be understood from a practice view. Specifically, we study how a European postal service organization, LogiCo, strategizes with data to create and appropriate value. We identify three shifts in time when members of the organization changed their assumptions about what data are relevant, what data properties are central to realizing value, and how they should strategize with data. Our study empirically shows that several attributes of the data may not be fully understood until actors work with them, and that in doing so, unforeseen strategic opportunities and challenges emerge.
Original languageEnglish
Publication statusUnpublished - 18 Apr 2018
EventAcademy of Management Specialized Conference 2018: Big Data and Managing in a Digital Economy - University of Surrey, Surrey, United Kingdom
Duration: 18 Apr 201820 Apr 2018


ConferenceAcademy of Management Specialized Conference 2018
Abbreviated titleAOM big data 2018
Country/TerritoryUnited Kingdom
Internet address

Bibliographical note

Submitted proposal, presented full paper


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