Mission statement and performance: An evidence of "Coming of Age"

We elaborate on the role of mission statements (MS, MSs) in shaping mechanisms of organizational attributes intended to enhance performance. We argue that in the process of institutionalizing MSs, Israeli companies "come of age" and realize that such an endeavor constitutes an organizational asset sustaining adequate integration of planning, operation and culture, and eventually improves a firm's performance. Firms with MSs feature higher performance and firms that include key MS constructs or have a high as opposed to low MS content are characterized by higher performance. Bearing on the past empirical studies and theoretical treatises, we advance suggestions for more elaborate research designs.