Mobile Application supported Urban-Township E-grocery Distribution

Marcia Mkansi, S.L.J.M. de Leeuw, Olatoye Amosun

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

Purpose: This paper presents a mobile application supported township and urban e-grocery distribution models that uses a software application (app) , cross docking, and intermodal transportation to bridge the infrastructural barriers, costs, and complexities associated with e-grocery delivery operations in rural township areas. The use of apps reveals a slow transformation of society towards an inclusive model that integrate different types of workers in an unformal context.

Research Approach: Using a qualitative multi-case approach and semi-structured interviews, the study explored distribution practices of eight national emerging e-grocery retail businesses to demonstrate how mobile applications can facilitate South African urban and township e-grocery delivery models.

Findings and Originality: The study reveals how the need to scale the use of new mobile application innovations fuels value-added services that power new e-grocery distribution models. Of particular interestinterest is how the application aggregates demand rapidly, respond to and enables the e-grocery operators to meet demand withindemand within a short lead time, and how e-grocers use competitors’ stores as their fulfilment centres.

Research Impact: The innovative mobile platform-base model offers emerging contextual insight of a pull e-grocery distribution model that demonstrates the supply chain innovations for addressing under-resource and under-developed logistics infrastructure.

Practical Impact: The mobile application value-added service business model offers a new wave of scaling e-grocery retail to rural and township areas constrained by technological, economic and road infrastructure. The apps transcend e-grocery barriers and enables small businesses with limited resources to leverage e-grocery market opportunities that are unimaginable in townships and rural areas.
Original languageEnglish
Pages (from-to)26-53
JournalInternational Journal of Physical Distribution & Logistics Management
Volume50
Issue number1
DOIs
Publication statusPublished - 20 Jan 2020

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Application programs
value added
rural area
Intermodal transportation
Innovation
infrastructure
innovation
impact research
Industry
demand
small business
Mobile applications
Grocery
research approach
scaling
resources
Supply chains
Logistics
logistics
road

Cite this

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title = "Mobile Application supported Urban-Township E-grocery Distribution",
abstract = "Purpose: This paper presents a mobile application supported township and urban e-grocery distribution models that uses a software application (app) , cross docking, and intermodal transportation to bridge the infrastructural barriers, costs, and complexities associated with e-grocery delivery operations in rural township areas. The use of apps reveals a slow transformation of society towards an inclusive model that integrate different types of workers in an unformal context.Research Approach: Using a qualitative multi-case approach and semi-structured interviews, the study explored distribution practices of eight national emerging e-grocery retail businesses to demonstrate how mobile applications can facilitate South African urban and township e-grocery delivery models.Findings and Originality: The study reveals how the need to scale the use of new mobile application innovations fuels value-added services that power new e-grocery distribution models. Of particular interestinterest is how the application aggregates demand rapidly, respond to and enables the e-grocery operators to meet demand withindemand within a short lead time, and how e-grocers use competitors’ stores as their fulfilment centres. Research Impact: The innovative mobile platform-base model offers emerging contextual insight of a pull e-grocery distribution model that demonstrates the supply chain innovations for addressing under-resource and under-developed logistics infrastructure.Practical Impact: The mobile application value-added service business model offers a new wave of scaling e-grocery retail to rural and township areas constrained by technological, economic and road infrastructure. The apps transcend e-grocery barriers and enables small businesses with limited resources to leverage e-grocery market opportunities that are unimaginable in townships and rural areas.",
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Mobile Application supported Urban-Township E-grocery Distribution. / Mkansi, Marcia; de Leeuw, S.L.J.M.; Amosun, Olatoye.

In: International Journal of Physical Distribution & Logistics Management, Vol. 50, No. 1, 20.01.2020, p. 26-53.

Research output: Contribution to JournalArticleAcademicpeer-review

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