Mobile Social Networks and the Adoption of Mobile Service Innovations

M.H.P. Kleijnen, A. Lievens, K. de Ruyter

Research output: Chapter in Book / Report / Conference proceedingConference contributionAcademic

Original languageEnglish
Title of host publicationAcademy of Marketing 2007 World Conference Proceedings
Place of PublicationVerona, Italy
PublisherAOM
Publication statusPublished - 2007
EventAcademy of Marketing 2007 - Verona, Italy
Duration: 1 Jan 20071 Jan 2007

Conference

ConferenceAcademy of Marketing 2007
Period1/01/071/01/07

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