Modeling Seasonality in New Product Diffusion

Research output: Contribution to Journal › Article › Academic › peer-review

Access to Document

@article{436a46a62fd84f209ed9fc48aebc6dc9,

title = "Modeling Seasonality in New Product Diffusion",

author = "Yuri Peers and D. Fok and P.H. Franses",

year = "2012",

doi = "10.1287/mksc.1110.0696",

language = "English",

volume = "31",

pages = "351--364",

journal = "Marketing Science",

issn = "0732-2399",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "2",

}