Modelling User Preferences and Mediating Agents in Electronic Commerce

M.M. Dastani, N. Jacobs, C.M. Jonker, J. Treur

Research output: Contribution to JournalArticleAcademicpeer-review

Abstract

An important ingredient in agent-mediated electronic commerce is the presence of intelligent mediating agents that assist electronic commerce participants (e.g. individual users, other agents, organisations). These mediating agents are in principle autonomous agents that interact with their environments (e.g. other agents and web-servers) on behalf of participants who have delegated tasks to them. For mediating agents a (preference) model of participants is indispensable. In this paper, a generic mediating agent architecture is introduced. Furthermore, we discuss our view of user preference modelling and its need in agent-mediated electronic commerce. We survey the state of the art in the field of preference modelling and suggest that the preferences of electronic commerce participants can be modelled by learning from their behaviour. In particular, we employ an existing machine learning method called inductive logic programming (ILP). We argue that this method can be used by mediating agents to detect regularities in the behaviour of the involved participants and induce hypotheses about their preferences automatically. Finally, we discuss some advantages and disadvantages of using inductive logic programming as a method for learning user preferences and compare this method with other approaches. © 2005 Elsevier B.V. All rights reserved.
Original languageEnglish
Pages (from-to)335-352
JournalKnowledge-Based Systems
Volume18
DOIs
Publication statusPublished - 2005

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Electronic commerce
Inductive logic programming (ILP)
Autonomous agents
Intelligent agents
Learning systems
Servers
Modeling
User preferences

Bibliographical note

KBSJ

Cite this

Dastani, M.M. ; Jacobs, N. ; Jonker, C.M. ; Treur, J. / Modelling User Preferences and Mediating Agents in Electronic Commerce. In: Knowledge-Based Systems. 2005 ; Vol. 18. pp. 335-352.
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Modelling User Preferences and Mediating Agents in Electronic Commerce. / Dastani, M.M.; Jacobs, N.; Jonker, C.M.; Treur, J.

In: Knowledge-Based Systems, Vol. 18, 2005, p. 335-352.

Research output: Contribution to JournalArticleAcademicpeer-review

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