Moderated Group Chat: An Empirical Investigation of a New Marketing Tool

W.M. van Dolen, K. de Ruyter, J. Carman

Research output: Chapter in Book / Report / Conference proceeding › Conference contribution › Academic

Original language	English
Title of host publication	Frontiers in Services Proceedings
Publication status	Published - 2003
Event	AMA Frontiers in Services Conference - Duration: 1 Jan 2003 → 1 Jan 2003

Conference	AMA Frontiers in Services Conference
Period	1/01/03 → 1/01/03

Persistent URL (handle)

@inproceedings{b1cdcdf72f6b47bbb776d1598f8a01da,

title = "Moderated Group Chat: An Empirical Investigation of a New Marketing Tool",

author = "{van Dolen}, W.M. and {de Ruyter}, K. and J. Carman",

year = "2003",

language = "English",

booktitle = "Frontiers in Services Proceedings",

note = "AMA Frontiers in Services Conference ; Conference date: 01-01-2003 Through 01-01-2003",

}