Motivating consumer behavior by subliminal conditioning in the absence of basic needs: Striking even while the iron is cold

M. Veltkamp, R. Custers, H. Aarts

Research output: Contribution to Journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	49-56
Journal	Journal of Consumer Psychology
Volume	21
Issue number	1
DOIs	https://doi.org/10.1016/j.jcps.2010.09.011
Publication status	Published - 2011

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