Motives for “friending” others on social network sites are often positive, but darker motives may also play an important role. A survey with a novel Following Motives Scale (FMS) shows that antisocial motives (i.e., others providing a target for downward comparison, competition, schadenfreude, gossip, and “hate-following”) and insecurity motives (i.e., others providing reassurance, preference for online interaction, and social obligation), can be distinguished from positive sociable and inspirational motives, and are related differently to self-esteem, need for popularity, narcissism, and dispositional schadenfreude. Moreover, an embedded experiment demonstrates that antisocial motives predict acceptance of a Facebook friendship request from, schadenfreude towards, as well as gossiping about, a high school acquaintance that suffered a setback, thereby providing a convenient source for self-enhancement.
|Publication status||Published - Feb 2016|
|Event||Etmaal van de Communicatiewetenschap: Closer: Connecting through intimate communicating technologies - Amsterdam, Netherlands|
Duration: 4 Feb 2016 → 5 Feb 2016
|Conference||Etmaal van de Communicatiewetenschap|
|Period||4/02/16 → 5/02/16|