Moving forward without resolution: Managing competing logics through a temporary agreement

Björn Rietdijk, Koen Dittrich*, Ard Pieter de Man

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review

13 Downloads (Pure)

Abstract

Managing competing logics is a challenging task with significant risks if not done properly. Current research presents conflicting views, suggesting that contradictions between competing logics must either be resolved or tolerated. To bridge these conflicting perspectives, this study enhances a relational paradox view to understand how competing logics can coexist without paralyzing organizations. Our study extends existing literature by demonstrating that competing logics can coexist under specific conditions, including time and innovation pressures. When these conditions are present, individuals can reach temporary agreements to move forward, without fundamentally resolving the underlying contradiction. These findings elucidate why competing logics do not paralyze organizations. This research suggests new avenues for studying practices to manage competing logics from a relational paradox perspective.

Original languageEnglish
Pages (from-to)147-161
Number of pages15
JournalIndustrial Marketing Management
Volume123
DOIs
Publication statusPublished - Nov 2024

Bibliographical note

Publisher Copyright:
© 2024 The Authors

Keywords

  • Competing logics
  • Conflict
  • Innovation pressure
  • Temporary agreement
  • Time pressure

Cite this