Multimarket competition and business strategy

Arjen van Witteloostuijn*

*Corresponding author for this work

Research output: Contribution to JournalArticleAcademicpeer-review


Multimarket competition abounds in the real world. Globalization of competition (triad rivalry) and economic integration of communities (European integration) contribute to the intensification of multimarket competition. The fact that firms meet in many markets has implications for rivalry. This paper introduces five key elements of multimarket competition and illustrates their working and influence by applying game-theoretic reasoning. By way of illustration the case of the artificial sweetening industry is discussed.

Original languageEnglish
Pages (from-to)83-99
Number of pages17
JournalReview of Industrial Organization
Issue number1
Publication statusPublished - 1 Jan 1993


  • collusion
  • entry
  • Multimarket competition
  • strategy


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